Thailand Introduces Ready-to-Eat Thai Rice Products, Aiming to Offer A Convenient Choice for the Modern Health-conscious Consumers

1 July 2019 Thailand

think rice

BANGKOK -- The Department of Foreign Trade, Ministry of Commerce, Thailand, has introduced a project called "Think RICE, Think THAILAND " to encourage international community to pay attention to consumer health and to raise awareness on the national crop by providing a wider range of knowledge about Thai rice. Today, by using modern technologies and cutting-edge innovations, Thai rice has been developed and progressed to meet the ever-changing demand of global consumers.

The Ministry of Commerce discussed that modern technologies and innovations today can transform Thai rice into a wide range of food products. Among them is ready-to-eat rice which is a convenient choice for health-conscious consumers. When asked about the excellent sample of ready-to-eat products from Thai rice, instant Thai rice, Thai rice cereal and germinated brown rice soup and beverage are cited.

Instant Thai rice, is part of the modern consumer lifestyle with a food that's rich in the vitamins, minerals, and nutrients including carbohydrate and protein vital for good health and which is packed with fiber.

Thai rice cereal or baked crispy rice is a hearty breakfast filled with benefits of Thai rice, naturally gluten-free and without any trans fats from deep frying.

Germinated brown rice soup and beverage created from the "food is medicine" concept combined with traditional Thai wisdom that has always valued its natural benefits. Food products with germinated brown rice germ are filled with nutrients, antioxidants, GABA, fiber, vitamins, and minerals.

Think Rice Innovations, Think Thai Rice.

Think Rice, Think Thailand.